Navigating the Shift to Enhanced Conversions with Conversion Giant
The digital advertising world is undergoing a significant transformation. As privacy concerns lead to the phasing out of traditional cookies,…
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How to Integrate GA4 with Your Shopify Store
Are you ready to upgrade from Universal Analytics to Google Analytics 4? The transition may seem daunting, but it doesn’t…
Do I Need an SEO Agency? 3 Signs It’s Time to Hire One
Every business can grow to a point where it might be time to take the leap and hire an SEO…
Optimize Your Landing Pages for Campaign Performance
When it comes to onsite convertibility, few strategies do the job quite like an eye-catching landing page. Landing pages are…
Offering Incentives For Email Opt-Ins
Collecting email addresses from customers or potential customers is a tricky business, but trends have shown it’s getting easier. A…
The End of Smart Shopping Campaigns
Google Ads are in for a significant change between July and September as all Smart Shopping and local campaigns will…
Using Search Intent Research to Better Optimize Your eCommerce Site
When you search for something on Google or other search engines, you usually have a certain goal in mind.…
Conversion Giant is Now a Google Premier Partner!
Conversion Giant has been named a 2022 Google Premier Partner Los Angeles-based digital agency Conversion Giant, has achieved 2022 Premier…
Zero-Party Data: What It Is & How to Get It
Zero-Party Data may sound like the disappointing result of a Facebook event no one has responded to, but it…
Yoast SEO Plugin Launches on Shopify
They say you can’t judge a book by its cover, but you can definitely judge a web page by…
Creating Consistent Cross-Channel Holiday Messaging
Retail experts state that the 2021 holiday shopping season is starting earlier than usual. Many retailers like Amazon and Target…
Email Marketing in a Privacy-First World
We all know of the peril surrounding third-party cookies. As Chrome, Apple, and various other platforms try to phase out…
Understanding Meta Tags: What They Are & How to Write Them
SEO can often feel like a form of dark magic: unexplainable, impenetrable, and shrouded in mystery. That’s why Conversion Giant’s…
How to Optimize Your Spending within Google Shopping Ads
Imagine you made all of your major purchasing decisions blindfolded: your house, your car, what college you send your kids…
3 Steps to Better Onsite eCommerce Content
Be content with your content The key with quality eCommerce content is this: Don’t focus on selling, focus on what…
Use Discount Codes to Increase Google Visibility in 2021
Promo codes can be addictive. In fact, they’re the reason people spend hours scouring the web before they make a…
Instagram Shopping Features for Your Small eCommerce Business
Personally, the only platform where I click on ads, research businesses, follow brands, and get inspiration for what to…
Third-Party Cookies: The Good, The Bad, and The Iffy
Third-party cookies are in the throes of a slow and painful — particularly for advertisers — demise. But, what…
Disavow Links: 4 Things You Need to Know
You can wing a lot of things in SEO, but one thing you can’t wing is your links… especially when…
Preparing Your Website for Google Algorithm Updates
Those pesky Google algorithm updates really have a tendency to blindside us. It can feel like a game of…
5 Ways to Get Your Brand New Site SEO-Ready
Starting from zero on a new website can be daunting where organic visibility is involved. It can take Google…
11 PPC Tools to Help Your Ads Succeed in 2021
Join Aaron Putnam, VP of Conversion Giant and Paid Search Director, on a walkthrough of the tools that our…
Surprise Auto Apply Recommendations Throw Google Ads for a Loop
If you’re noticing changes to your Google Ads account that neither you nor your PPC agency have made, it…
6 SEO Tools to Help You Optimize Your Website in 2021
Conversion Giant’s Senior SEO Specialist, Dan Cromar, breaks down the six tools he uses everyday to help clients with…
5 Things to Know About Google’s Page Experience Update
We know about all the individual ranking signals that play into a website’s success in the search results: load time,…
Mobile-First Indexing to Roll Out to Remaining Websites
Within the next couple of months, Google will be moving the last batch of websites to mobile-first indexing. You might…
Why Smart Shopping Kind of Sucks… and How to Optimize It
DISCLAIMER: It’s important to note that we’re not bashing Smart Shopping campaigns. In fact, here at Conversion Giant we use…
7 Deadly Sins of eCommerce Checkouts
Abandon all carts, ye who enter here. Picture it. Millions of abandoned shopping carts across the globe. Filled, forgotten,…
The End of Target-CPA & Target-ROAS Bidding Strategies
Before you panic upon glancing at the title, you should know we’re referencing standalone Target CPA (tCPA) and Target ROAS…
7 Steps to Increasing Your Average Order Value
When most e-commerce advertisers try to increase their profit, they usually do so by lowering cost-per-acquisition (CPAs) or improving the…
A Definitive Guide to Link Building for eCommerce Sites
Link building has been a point of contention among the SEO community for more than a decade now. Best practices…
Using SMS Marketing to Improve eCommerce Conversion Rates
Ping! There’s another text message. It might seem like we’re desensitized to the excitement of receiving texts these days, but…
Clubhouse for eCommerce: Generating Brand Exposure on the Exclusive App
It’s the talk of the iPhone app store, but you need an exclusive invite to get in. That’s right, we’re…
Multi-Country eCommerce Sales: Shopping Feeds, Shopify, and More!
Expanding your product offering to multiple countries is a great way to broaden your brand’s reach. However, it can be…
Broad Match Modified Goes Bye-Bye: Navigating the BMM Update
This month has been a long month for advertisers. First, the looming iOS 14.5 privacy update threatens to throw their…
How to Prepare eCommerce Facebook Ads for iOS 14
Access our iOS 14.5 Doomsday Checklist for a quick run-down on how to brace your Facebook ads for impact. Since…
Optimizing Your Onsite Content for Passage Ranking in 2021
By now, most eCommerce website managers know about the value of content for overall visibility. However, the (often unspoken) rules…
Slow Load Times: Understanding Core Web Vitals & How to Fix Them
It’s time to check your vitals — and no, we’re not talking about a trip to your physician. These vitals…
Industries on the Rise: How Stimulus Checks are Being Spent
Disclaimer: Please forgive all the balloon puns. They were simply AIR-resistible. A few weeks ago, we referenced a report from…
Working From Home: How to Separate Your Home and Work Life
With the sudden surge of people working from home due to COVID-19, many feel overwhelmed about what their day-to-day life…
New Websites Default to Mobile-First Indexing on July 1
If you’re not mobile-first, you’re last. Our smartphones dominate our lives, especially when it comes to shopping — and…
Is link building dead? Here’s what the experts say.
Many advertisers and business owners perceive link building as a black hat SEO practice, but the situation is not that…
4 Solutions for Better eCommerce Load Times
Chances are, you rarely wait more than four seconds for a page to load. You may be thinking, “Wait, I…
Using eCommerce Reviews to Boost SEO Value
Many retailers see online reviews for their products as a luxury rather than a necessity. The truth is that reviews…
Anatomy of a Converting eCommerce Checkout Page
There’s a science to crafting a smooth and seamless eCommerce checkout process for your shoppers. With nearly 75% of shoppers…
Mastering Product Filters Pt. 2: User-Friendly Filtering for Your E-Commerce Site
A few weeks ago, we explored the importance of ensuring the product filters on your website are SEO-friendly. These product…
Mastering Product Filters Pt. 1: SEO-Friendly Filtering for Your E-Commerce Site
Online shopping on an e-commerce site with hundreds to thousands of products can often be like sifting through the racks…
4 Email Marketing Tips for Customer Retention
When it comes to keeping your customers’ interest piqued, the best course of action is to deliver consistent and valuable…
Optimizing PPC Campaigns for the Future of Voice Search
“Okay, Google…” “Hey, Siri…” “Alexa…” All of these prompts are rising in popularity as precursors to search queries. Our…
From HTTP to HTTPS: Secure Sites Are the New Norm
Google has been encouraging website owners to make the migration from HTTP to HTTPS for years. However, as of this…
Integrating Search & Social to Skyrocket Your Conversions
Intersecting search and social campaigns is perhaps one of the most overlooked strategies for maximizing conversion rate. Up until recently,…
Google AdWords Rebrand Aims to Make Marketing Simpler
Google has just announced that they will be re-branding their AdWords platform on July 24, changing it to Google Ads…
5 Ways to Spice Up Guest Posting Without Landing in the Penalty Box
While a credible, established link profile is an important element of a company’s SEO success and credibility, it has become…
The Amazon vs. Google E-Commerce Debate
There’s no denying that Amazon has become a behemoth in the e-commerce industry, singlehandedly having become synonymous with the term…
The How & Why Behind Google’s Data Retention Announcement
If you’ve logged into your Google Analytics within the last few weeks, you’ve probably noticed a striking yellow notification along…
How Dwell Time & Time-on-Site Impacts Your SEO
Conduct a search, select a result, peruse the page, hit the back button. Select another result, peruse the page, hit…
Into the Void of Infinite Mobile Scrolling
Google’s mobile-first chronicles continue with their recent testing of infinite scrolling for mobile search results. Previously, mobile Google searches were…
Migrating to Mobile-Friendly: Google update expands mobile-first indexing
The Googleverse is an ever-changing entity, as it constantly shapeshifts to align with recent demands and trends. Their shapeshifting prowess…
The Ins And Outs Of Automated Bid Strategies
Sometimes, despite your best efforts and intentions, you don’t have time to manage every single little thing in your AdWords…
Putting Big Data To Work For Your Adwords Account
You may be hearing a lot about the scary word known as “big data.” It’s a buzzword used by many…
The Sneaky Guide to Using Paid Search and SEO Together
It might be a major cliche, but SEO and PPC are two equally important sides of a very valuable coin.…
6 SEO Musts to Increase Your eCommerce Traffic This Month
Anyone who’s ever worked for an SEO agency has had at least one experience of trying to convince a client…
Is No One Searching For Your Product? Here’s How to Get Sales
Brand awareness is one of the most valuable assets for any business. But reaching that goal isn’t overly simple, especially…
Understanding Ad Campaigns When Your Tracking Data Is Off
Since the dawn of the digital age, companies have been striving for better ways to track advertising efforts, particularly the…
Why WordPress is Nudging You Towards a Secure Site
In December 2016, WordPress announced that all hosts will need to move to a secure server. The reason for this…
Using Content To Increase eCommerce Sales
The eCommerce industry continues to grow at an amazing rate, with online sales expected to hit $684 billion by 2020.…
What You Need To Know About The New Adwords Interface
AdWords hasn’t had a makeover since it was born, 15 years ago. So the new AdWords Experience introduces the most…
10 Reasons Advertisers Fail at Facebook Advertising
With close to 2 billion users on Facebook, businesses are jumping at the opportunity to leverage the robust advertising platform.…
12 Modern Website Design Trends That Kill Conversions
You loved your website when it launched. It was simple and clean. But now, you’re feeling the itch of “web…
PPC Strategies: Problems with Campaign Segmentation
You know you’re an old school PPC’er when your go-to best practice PPC technique is to extrapolate every possible keyword…
3 Ways Facebook Retargeting Accelerates Your Buyer’s Journey
You visit a website, get distracted and leave the site, only to see the exact same product the following day…
Basic Optimization for Google Shopping Campaigns
Formerly known as Product Listing Ads, Google’s Shopping Campaigns can be extremely lucrative for eCommerce stores when they’re set up…
Cut Wasted PPC Spend Without Cutting Conversions
When placing PPC ads, there are dozens of metrics to monitor and fluctuations to look for. One of the metrics…
11 Must-Have Tools to Boost eCommerce Conversions
Any advertiser knows that getting visitors to your site is only half the battle. The real challenge is converting those…
When Traffic Goes Bad: Diagnosing a Ranking Loss
There’s something extra jarring about logging into Google Analytics and realizing that your organic traffic has plummeted; something more jarring…
Your Path to Conversions: A Key or a Curse?
All advertisers are ultimately working towards the same goal with their campaigns: increasing sales. And even with plenty of resources…
Is Google’s Expansion of Close Variant Matching Working for Marketers?
Just when you think you’ve mastered keyword research and your PPC strategy, Google announces changes to the way exact match…
New Adwords Attribution Models – Understanding The Path To Conversions
The path to conversions is never as straightforward as we’d hope. In an ideal advertising world, someone would search for…
Why You Need to be Using RLSA in Your Ad Campaigns Now
Back when the earth was cooling in 2012, Google announced Remarketing Lists for Search Ads (RLSA). If you’re not familiar…
The New AdWords is Here! Here’s What to Expect
Can you believe AdWords is 15 years old? Over the course of the last year, Google has been building hype…
Using Time Lag Reports To See If Remarketing Is Great For You
Remarketing is a process whereby visitors will see an advertisement on a third-party site for an item they were recently…
How to Get Ridiculously Granular When Targeting Your Audience on Facebook
Welcome to the third and final part of our Facebook Advertising series. In case you missed the first sections, here’s…
What 500 Advertisers Said About Their Past Marketing Agencies
Chances are that if you’ve been advertising online for longer than 3 years, you’ve been through an agency or two.…
Defining Your Objective and How to Reach It with Facebook Ads
Welcome to part two of the three part Facebook advertising series! We’re helping marketers like you understand how to effectively…
Intro to Facebook Ads with Basic Audience and Ad Types
With 1.8 billion active users on Facebook (which is about one fifth of the entire world’s population) brands are finding…
Important Changes to Google’s SSL Transparency & The Ranking Risks Involved
For over two years now (Aug 2014), Google has been saying that they would be including the use of a…
Thinking About a Web Redesign? Talk to Your Advertising Agency First
If you’re reading this blog, your company is probably considering a website redesign. There are a number of reasons why…
Adwords’ Expanded Text Ads Deadline is Almost Here
Expanded text ads (ETAs) rolled out to all AdWords accounts in July of 2016. ETAs allow advertisers to include more…
If Content is King, Are Backlinks the Ace?
What is your goal when a visitor lands on your website? Probably the same as every other marketer–to convert the…
Google Analytics UI Gets a Facelift: What You Need to Know
You might have noticed a few changes to the Google Analytics desktop UI over the last few months. Some updates…
The Secret to Creating an eCommerce Competition Barrier
Online sales for November and December 2016 alone were over $110 billion, which is 13% more than the same time…
How Promo Codes Lead To More eCommerce Conversions
Picture this common online shopping scenario: A new lead finds your company and is ready to purchase an item from…
2017 Conversion Killers and How to Avoid Them
In the past, leveraging the right search engine optimization (SEO) tactics helped you rank higher on Google and vastly improve…
How to Save Time and Streamline Your Online Conversion Funnel
Marketing pipeline. Sales cycle. Sales funnel. They all mean the same thing. It’s a multi-step campaign to help you acquire…
What Does Google’s Mobile-First Algorithm Mean for Advertising in 2017?
To further drive their mobile-first approach, Google announced in November 2016 that they’d be testing a new mobile-only index. Previously,…
We Just Killed The PPC Management Company
You could hear me screaming from down the hall, “What do you mean you don’t know if you should be…
The Story Behind The Name
Like many digital agencies who have stood the test of time, we too have noticed a GIANT shift in user…
Beyond CPA Targets…Considering ROAS and Value per Conversion
Just yesterday, I was looking into an account for an advertiser. He had it audited by a few marketing firms…
3 Basic Strategies to Increasing Conversion Rates in 2016.
In Q3 of 2016, competition is fierce and advertisers are having to roll out all the stops in order to…
Why Companies Are NOT Growing on Google Adwords Anymore
Adwords is certainly NOT the emerging search engine ad platform it once was, offering endless opportunities for growth and profit.…
Discover Ways to Lower Conversion Costs (CPA) While Increasing Revenue
I can’t help but feel that almost every PPC advertiser manages their paid search based on instinct more than logic.…
How To Calculate Your Target Cost per Conversion (CPA)
Just like with any new business venture, it’s advised you get dirty with a business plan so that you can…
Cart Abandonment – 10 Ways Your Checkout Is Killing Your Sales (and what to do about it)
After troubleshooting paid search accounts for so many years, you learn a thing or two about cart abandonment. Conversion Rate…
The Effects of Google Sidebar Changes
We’re all dying to know the immediate effects of Google removing all the text ads from the sidebar. Since February,…
Google Removes Sidebar Ads
Google has just released the biggest Adwords update since Enhanced Campaigns almost 2 years ago. We’ve covered this built up…
KSP Photos are Up!
Last week, KSP had a visit from Google and so we took advantage for a team photo. Thank you Leslie…
Avoid 2015 Google Penalty with a Mobile-Friendly Website Design
In Google’s recent announcement on mobile search, a new algorithm update will begin this April 21st and affect more website…
How Google Destroyed Its Results, Increased Your CTR, and Made $66B in One Year
Yes Google did make $66B last year but it’s been botching up the SERPs for a little over a year…
Why Brazilian Jiu Jitsu Students Make Great CEOs
I say “students” because even more experienced practitioners and teachers admit: they’re always learning. But both students and teachers of…
5 Most Underrated, Underused Adwords Tools
For 2015, paid search advertisers are going to have to look outside the conventional search and display campaigns if they…
Why Both B2B and B2C Companies Lose Profits During the Holiday Season
Every year, we keep about 100 advertisers from losing out big time on conversions and profits. When marketing people think…
Festivus Here “THIS WED” at Keyword Search Pros
Every year, a good friend and past KSP employee, Patrick Horne, put on an event where we pack lunch bags…
Google Enhanced Campaigns is a Flop.
Almost a doomsday of sorts, July 22nd was supposed to be the endgame for advertisers perpetrating around without having upgraded…
Enhanced Campaigns: Major Update by Google Adwords
Today at exactly 12pm Pacific, Google officially announced its plan to roll out major changes to the Adwords campaign functionality.…
KSP Goes to Mountain View!
Last week, Google invited our President, Peter Dulay and our VP, Aaron Putnam up to the Google campus in Mountain…
Short Interview from Small Business Expo, Nov 8th 2012
Catherine Mangan interviews our CEO, Peter Dulay and consultant James Jordan at the Small Business Expo in Downtown Los Angeles,…
Introducing “You Choose” PPC Pricing!
Happy New Year!!! We have been busy the last quarter of 2012 planning and developing the new inner-workings behind our…
A Salute to Small Business Saturday
For those of you who have never heard of Small Business Saturday, it is a special shopping day created by…
Google Product Listing Ads & Extensions
Google Product Extensions and Product Listing Ads (PLAs) are an important part of any E-Commerce search marketing strategy. Listing Ads…
Don’t Do Social Media
…until you read this. 7 common mistakes of new social marketers. Social media platforms make it extremely easy and care…
The Future of Paid Search and Beyond
We recently had this infographic provided to us from Social Grattitude. We don’t know if it’s really about the future…
Taking Your Content Marketing Strategies to Market
What is content marketing and content curation? Content Marketing is the creation and publication of original content for the purpose…
The Googfather Takes IRCE by Storm
Last week, four Keyword Search Pros touched down in Chicago headed for the IRCE (Internet Retail Conference & Exhibition) with…
The Google Penguin Update
It’s been a few weeks since Google launched its Penguin update and we’re getting quite a few site review requests…
What Happens When You Remove Paid Search Efforts
Even if your website ranks #1 organically, paid search is an important part of your marketing plan. Last year Google…
Why Your Google Rankings Changed
Possible reasons why your website search ranking changed in the last 90 days We’ve been getting calls from advertisers (non-clients)…
End of Year Offer: Free Month of PPC or SEO Mgmt
Keyword Search Pros is offering 10 spots (this week only) to take advantage of a FIRST MONTH FREE Pay Per…
Adwords Search Queries Gone Wrong
The state of Adwords Advertiser Accounts have changed over the years where it was once very common to find an…
The Optimal Blend of Match Settings for Adwords
In a recent webinar we’ve been conducting, we talk about using an “optimal blend” of match settings in an Adwords…
3 Ways to Lower Adwords Conversion Costs with Negative Keywords
Most advertisers use negative keywords in the most limited fashion. Limitations occur both in the way advertisers retrieve their potential…
Is Your AdWords Account a Hidden Horror?
Have you ever watched a horror movie and seen a character do something so counter-intuitive it makes your brain explode?…
Google Snakes An Additional $5.5 Billion from Adwords Customers in 2010. What about 2011?
Last month I read a news brief on Google’s projected numbers for 2011. It was no surprise the damn thing…
How Many Keywords Should I Have?
How many keywords should I have? This is the question advertisers should consider more. Instead many ask: Where can I…
Google Search Partners: How to Identify and Target Your Ads
Historically, Google has never provided the insight or tools necessary within AdWords to manage their search partner placements. Compare this…
Use Match Settings and Increase Return
In order to use match settings and increase return simultaneously, you’ll have to understand a few things about match settings…
What is a Good Bounce Rate?
High bounce rated could be attributed to a variety of different scenarios. The danger with bounce rate is that it…
4 Easy Steps to Reviewing Google Analytics
Before we jump straight into Google Analytics I want to set the approach strategy with everyone. Sometimes advertisers are forced…
Lower Conversion Costs While Increasing Sales Return
Lowering Conversion Cost without lowering sales return has always been the advertiser’s dilemma. Increasing return has always been an amazing…
Unmasking the Abomination of Quality Score
Dear Quality Score Victim, I have to admit: I’ve been dying to write an updated piece about Quality Score (QS)…
Cut Wasted Spend with Search Query Reports
Cut More than 10% of wasted Google ad spend with Search Query Reports. Search Queries are keywords that visitors have…
VP of Paid Search to Speak at SMX Seattle this Summer
Aaron Putnam, KSP Vice President, was recently chosen to speak on a Pay Per Click Tactics Panel this June in…
March Madness
If you’re wondering why we haven’t put out much this month, its cause we’re having to exercise quality score demonstrations…
Email Marketing Part 2- What to Send Out
When it comes to email marketing, there are several formats of emails that can be syndicated to your database. Hopefully,…
When is the Best Time to Send Marketing Emails and How Often?
It’s really quite amazing how important email marketing has become over the years. More recently we have seen a greater…
Google Is On The Move Again. Are You Coming?
Google Caffeine and Google Merchant Center is Stirring Up the Pot for Advertisers. When it comes to Google Search, it…
Keyword Search Pros Helps Non-Profit WeSpark with Google Adwords Grants
Keyword Search Pros, a Los Angeles SEM management firm helps make PPC internet advertising a possibility for non-profit organization WeSpark…
Staying Profitable with Adwords Minimum First Page Bid Requirement
Keyword Search Pros has had a lot of inquiry to why Google Adwords revenues have changed this year. It is…
Google on the Move with PPC Managenent Test Betas: Keyword Search Pros to Help
Mountain View, CA –October 25th, 2009- It seems Google is on the move with some new Adwords features coming out…
Keyword Search Pros Undergoes 2009 PPC Management Makeover to Capture 2010 Market
Keyword Search Pros get a new 2009 makeover to cater to information hungry advertisers. New develops will continue into 2010.…
6 Adwords Tips in your PPC Management this Holiday Season
The holidays is right around the corner; some people might start their shopping as early as Halloween to avoid the…
Keyword Search Pros – The name change
August 15th, Real Search Pros, Inc officially amended the corporate name to Keyword Search Pros. in order to provide better…
Editorial: Yahoo’s drama end in clear win – for Google
Mercury New Editorial – June 18th, 2006- The 4 1/2-month drama over Yahoo has ended in momentous defeat for the…
It’s no surprise the Google is the most powerful brand ..
It’s no surprise that Google is the world’s most powerful brand financially with an estimated value at $86 billion, but…
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